Analytics

One dashboard across WooCommerce, Meta Ads, and GA4. Daily reports land from the source integrations overnight with anomaly flags attached.

Revenue (yesterday)

€4,210

68 orders · AOV €62

Ad spend (yesterday)

€820

ROAS 3.8× · CPA €59

Sessions

8,420

+12% WoW

Conversion rate

0.81%

Bounce 42%

WooCommerce

Revenue, orders, funnel

Yesterday: €4,210 revenue across 68 orders, AOV €62. 7-day revenue €27,480 with the Estonian market driving 41% of orders. Top performer: Barrier Serum 30ml (€2,110). One anomaly: abandoned-cart rate jumped to 71% on the checkout step — worth a look.

purchase

visitors

8,420

add to cart

1,280

begin checkout

710

Meta Ads

Spend, ROAS, top creative

Meta Ads: €820 spend yesterday, ROAS 3.8×, 14 purchases at €59 CPA. 7-day ROAS 4.1×. Top ad: "Dewy skin in 14 days" carousel (ROAS 5.2×). Anomaly: cool-studio set dropped to ROAS 1.1× — pausing recommended.

Top adDewy skin in 14 days · ROAS 5.2×

Pause recommendedStudio cool set · ROAS 1.1×

Web analytics

Sessions, countries, funnel

8,420 sessions yesterday, +12% week-over-week. Bounce rate 42%, average session 2m 04s. Estonia 38% / Finland 21% / Sweden 17% / Other 24%. Conversion rate 0.81%.

38%

Other

24%

21%

17%

Revenue split by market

41%

22%

Other

19%

18%

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